The 30-Second Storyteller, The Art and Business of Directing Commercials

First Edition
Author: Thomas Richter
ISBN #: 1598632264
©2006   Publish Date: 06/08/2006
Binding: PB
Pages: 320
Publisher: Cengage Learning PTR

Price: $21.95

Product Benefits:

• Provides the first book on how to break in and do the job of commercial director, a great career and/or stepping stone to feature directing
• Explains in detail legwork necessary to breaking into the industry: picking a specialty, creating a spec reel, getting signed by a production company, pitching your idea and getting a job
• Describes how to deliver after you get the job: casting, dealing with the agency, shooting, editing, and using the right technology
• The author has directed ads for Toyota, Infinity, The San Francisco Giants, IKEA, Coolboarders the videogame, and more

Table of Contents:

Chapter 1: The Commercial Directors World, Chapter 2: Breaking into Commercials, Chapter 3: Getting the Job, Chapter 4: The Treatment, Chapter 5: Directors Prep, Chapter 6: Preproduction, Chapter 7, Preproduction Meeting, Chapter 8: Getting the Shot, Chapter 9: Working with the Agency-Dealing with the Client, Chapter 10: The Directors Cut, Chapter 11: Expanded Post Production, Chapter 12: The Next Step, Chapter 13: Appendix (16)

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